The Retail Dilemma

I see more and more retail shops closing. I have a proposition for companies that already operate an online shop. Most of these businesses, especially bookstores, offer considerable discounts on their websites. The outcome? Almost no sales in the brick-and-mortar locations, causing physical stores to close one by one.

My recommendation is that companies sell products in retail stores at the exact same price as online. One may counter-argue that physical locations face higher operating costs. That is precisely why they must match—or even slightly undercut—online pricing. The in-store sales volume must generate the revenue required to cover operational overhead. When a company maintains a large price disparity between its physical and digital storefronts, customers default to ordering online, leaving the physical shop with zero sales. Without sales, how can overhead be paid?

An online store serves millions across the country and abroad, whereas a physical shop relies primarily on nearby residents—excluding locations in high-density tourist areas. Since most retail outlets sit outside primary tourist zones, survival depends on selling effectively to the immediate neighborhood. To achieve the necessary inventory turnover to cover overhead, pricing must align with online rates.

Companies should evaluate physical stores as hubs for brand loyalty and local advertising. Nothing generates stronger brand equity than customers walking out of a store carrying branded shopping bags filled with purchased goods.

Online retail is largely commoditized; shoppers use price-aggregation engines and select the lowest bidder. Conversely, if a physical retail shop matches those online rates, friction vanishes. The shopper purchases immediately and promotes the brand while walking down the street.

My father was a tradesman. I spent considerable time in his shop when I was young, learning from his trade experience. The managers driving strategy today often lack ground-level trading experience—specifically, buying unbranded goods from wholesalers and selling directly to a local customer base where survival demands pure execution. That foundational commercial logic is precisely what corporate management lacks today.

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I see more and more retail shops being closed. I have a proposition to make for the shops that already have an online shop. Most of these shops especially bookstores have considerable discounts on their websites. What is the outcome of this? Almost no sale on the brick-and-mortar shop! Then the retail shops close one by one.

My recommendation to these companies is that they should sell the products the same price as the online shop. One may counter argue that retail shops have higher cost. And I would say that's why they have to sell it at the same price maybe even slightly less. The sales in the shop have to pay for the costs of operating the shop. Given that almost everyone does their shopping online. Having considerable price difference between the same company's physical and online shop means almost no sales for the physical one. Then how will you pay for the costs?

Online shopping serves millions of people distributed around the country and even people outside the country. However, a physical shop is only accessible by the neighboring people. Of course that depends on the touristic regions. Considering the number of shops distributed around the city, most of them are outside the touristic zone. What does it mean? You have to be able sell to your neighbors. How that can be possible? By offering the same price as the online. That way you can pay for the bills of the shop.

The companies have to look at their physical retailers as their advertisement and brand royalty establishment points. If more and more people exit the shop with the companies shopping bags full of purchased goods. Nothing can beat that brand royalty and advertisement.

In internet the online shops have almost no distinction. You search the product on the lowest cost finder websites and make your purchase from the lowest online reseller. On the other hand, if a retail shop offers comparable prices, it becomes no brainer for the shopper to put the item into their shopping cart and exit the shop with purchase and walk down the streets with your company's logo on it.

My father was a tradesman. I spend considerable time in his shop when I was young and I learned many things thanks to his experience and willingness to share is knowledge with me. Unfortunately, the companies I have been talking about are managed Plaza people. They have no real trading experience. What I mean by real trading is to buy from wholesalers and sell it in your shop as a no brand firm. In order to survive you need to do a lot of things properly and those experiences are what's missing from the managers at Plaza's.

Hydrolox Rocket Revisited

I had previously proposed a hydrogen-powered rocket—a hydrolox rocket using HTP as a third propellant. Today I will propose a pure hydrogen and oxygen rocket without the HTP add-on. The objective of my design is to allow a pure hydrolox heavy-lift rocket without solid boosters. I solved the problems of current designs one by one to come up with this design revision.

In order to increase the thrust of the engine to eliminate boosters, we need to increase the combustion pressure while keeping the engine weight and vehicle dry mass low. The final design is an aggregate of my previous proposals adapted for these new requirements.

I solved the pressure problem of the engine by using an open-cycle pumping architecture and using LOX as the regenerative coolant. This setup removes the losses inherent to closed cycles and eliminates the pressure drop hydrogen suffers when used as the coolant. Pressurizing hydrogen is already difficult, so eliminating coolant pressure drops ahead of the combustion chamber solves the primary bottleneck. Using LOX as a regenerative coolant is highly feasible thanks to advancements in metallurgy; Inconel 718 suits this application well.

A key physical advantage of this choice is density matching: liquid hydrogen's density is much closer to superheated oxygen (at roughly 400 °C) than liquid oxygen is to gaseous hydrogen. This enables a more compact combustion chamber and boosts combustion performance.

I drive both the liquid hydrogen and LOX pumps using a single turbine, resolving the volumetric flow differential via reduction gears. This setup locks the ideal mixture ratio mechanically without requiring complex dual-loop valve controls.

As with my previous concepts, I opted for an aerospike nozzle. The nozzle features a truncated base rather than a full plug. The open-cycle turbopump exhaust discharges directly through this truncated section, fluidically extending the aerospike expansion ramp without a mass penalty while recovering open-cycle pumping losses. This setup allows a 200 bar combustion pressure to yield high thrust on a compact, lightweight engine.

For the airframe, I propose a quad-tank layout inspired by my naked ultimate rocket design, where hydrogen and LOX tanks are strapped in a quad formation. Four structural studs sit at the tangential interfaces where opposite propellants meet. This is where the engines mount; these studs transfer thrust directly up through the airframe, isolating the thin tank walls from primary axial thrust loads. Additionally, mounting engines at these nodes enables direct dual-propellant feeding, bypassing the heavy, complex common bulkheads of traditional rockets.

The propellant tanks utilize a metallic sandwich shell: a thin Inconel inner skin surrounded by an open-cell Inconel metal foam. Evacuating this foam layer provides thermal insulation for the cryogenic tanks. The entire quad-tank assembly is wrapped in a corrugated Haynes 214 outer shell, with the internal void spaces pulled to a hard vacuum. The corrugated Haynes 214 skin protects the assembly from aerothermal heating during ascent and reentry, accommodating thermal expansion without stressing its structural attachment points.

These vacuum voids also serve as protected utility channels for autogenous pressurization lines. The hard vacuum prevents the warm GH₂ and hot GOX lines from transferring heat to the cryogenic liquid tanks as they route upward to the top ullage spaces.

To manage vehicle flight control without heavy mechanical gimbals or flex joints, the open-cycle gas-generator setup enables rapid differential throttling across the four engine pods. Modulating the fast-acting gas generator control valves allows rapid thrust adjustments across the 30%-100% throttle range. Furthermore, injecting cold liquid hydrogen directly alongside hot supercritical GOX provides the closest possible density match for a hydrolox system (≈ 71 kg/m³ vs ≈ 105 kg/m³). This balanced momentum ratio promotes rapid micro-mixing and flash-vaporization inside a compact combustion chamber, minimizing fluid lag so valve adjustments across the four stud nodes deliver a control response that matches or exceeds the speed of heavy servo-gimbals while eliminating hundreds of kilograms of actuator mass.

Complementing differential throttling, dedicated hydrolox micro-thrusters are integrated along the outermost perimeter of the corrugated outer skin to handle high-frequency attitude adjustments. These micro-thrusters tap directly into the warm autogenous GH₂ and hot GOX lines running through the vacuum voids, drawing high-pressure gas without requiring separate propellant tanks or gas bottles. Placing these gaseous thrusters at the maximum radius of the vehicle provides extreme geometric leverage for precise pitch, yaw, and roll control during atmospheric flight and reentry maneuvers.

Finally, the quad-strapped, stud-supported architecture creates an exceptionally stiff airframe. This high structural rigidity allows the vehicle to initiate its gravity turn earlier and execute more aggressive pitch angles through Max-q than conventional thin-skinned, foam-insulated rockets.

AERODUCT

AERODUCT (Air-Augmented Ejector Ram fairing & Drag-mitigating Flow Controller) originated while evaluating atmospheric rocket launch dynamics. To minimize aerodynamic drag, conventional rockets maintain high aspect ratios, resulting in a slender, pencil-like geometry. However, this layout severely restricts usable fairing volume. Consequently, vehicles like the Falcon 9 opt for a larger fairing with a blunter forebody, whereas the Saturn V utilized a sharper forebody profile reminiscent of the Concorde. AERODUCT merges these structural approaches to optimize both volume and aerothermal performance.

The AERODUCT architecture features a forebody intake similar to classic jet engine configurations. Its primary function is to ingest ram air, heat and accelerate the stream internally, and discharge it at an angle over the aft shoulder of the fairing. This fluidic ejection forms a protective boundary-layer shield around the rocket body, altering the detached bow shock into a weaker oblique shock structure and significantly reducing pressure drag.

The conical nose section accommodates Liquid Hydrogen (LH₂) and 98% High-Test Peroxide. These propellants feed micro-combustion chambers acting as primary ejector drivers to entrain the incoming ram air—extending the fluidic entrainment principles previously applied to hydrogen VTOL airframes. Hydrogen's unique combustion kinetics and low density enable efficient momentum transfer that heavy hydrocarbon fuels cannot match.

In this cycle, the 98% HTP acts as an auto-ignition driver. Catalytically decomposed HTP produces superheated steam and oxygen, raising the fuel-rich (H₂-heavy) driver exhaust above the ignition threshold. Upon mixing in the duct, the hot steam preheats incoming ram air, causing unburned hydrogen to auto-ignite spontaneously with ambient atmospheric oxygen without requiring mechanical or electrical igniters. By utilizing atmospheric oxygen for secondary combustion, the vehicle bypasses the need to carry massive onboard oxidizer reserves within the fairing, operating similarly to an air-augmented turbofan. The consumable propellant mass yields an active fluidic drag shield at a minimal overall mass penalty.

Trajectory and Performance Advantages

The primary objective of the AERODUCT shield is to enable an earlier, more aggressive gravity turn, directly reducing ascent gravity losses. Standard launch trajectories delay pitching over to avoid severe Max-Q dynamic pressure and wave drag in the lower atmosphere. By actively mitigating the shock wave, AERODUCT allows high-speed atmospheric flight while maintaining acceptable structural loads on the fuselage.

The nose shield operates strictly within the dense, oxygen-bearing layers of the atmosphere, terminating near 25 km altitude as the allocated LH₂ supply depletes. Beyond 25 km, the exponential drop in atmospheric density (less than 3.5% of sea level) ensures that the vehicle experiences negligible aerodynamic drag, even as the fluidic shield deactivates. The unpowered intake forms a stagnant air cushion at the apex, behaving like a standard nose fairing while the vehicle coasts through the upper atmosphere at high velocity (Mach 6+). Once dynamic pressure drops near zero, residual HTP is vented to split and self-jettison the fairing halves without pyrotechnics.

Following hydrogen depletion, the AERODUCT assembly functions as a standard payload fairing and is jettisoned. Residual HTP or compressed steam trapped in the forebody manifold is vented through separation nozzles, supplying the kinetic impulse required to split and push the fairing halves away cleanly without adding pyrotechnics or dedicated separation hardware.

Reusable LEO Transporter with Equalized Mars Surface Transport

Since the competition to the Moon, the approach to solutions for the space transportation problem has not changed much—the only exceptions being SpaceX rockets, Falcon 9 and Starship. All parts were designed to be single-use. This is an acceptable shortcut solution when the mission is one-of-a-kind. When satellite constellation deployment required better economics, refurbishing made sense. If humanity wants to realize its ambition of colonizing Mars, we need to design space transportation solutions with reusability in mind. Like airplanes, they should require almost no maintenance between flights—only fueling.

With this mentality, I recommend we should be developing and utilizing the Mars Transporter on Earth first. Instead of using propulsion-less, hard-to-refurbish capsules for deploying or retrieving payload and crew to the ISS, we should be using a slightly modified version of the Reusable Mars Surface Transport I proposed in my previous article. Even though conditions on Earth and Mars are not identical, they can be approximated.

The Mars Transporter cannot launch itself and dock with the ISS in a single stage. For this phase of the operation, I propose an Equalizer Booster, similar to the first-stage boosters of Falcon 9 or Starship. It can take the Mars Transporter to an appropriate altitude and provide an initial speed boost so that the remaining work is similar to what is required on Mars.

Current ISS capsule deployment is achieved by a three-stage system. The first two stages—typical rockets—put the capsule into orbit (in SpaceX's case, the first stage is recovered, but the second stage is expended). Then, the capsule relies on its limited hypergolic propellant to dock with the ISS over several hours of maneuvering.

In my architecture, deployment occurs via a two-stage system. The Equalizer Booster performs the heavier work compared to current rockets. Thanks to the Catcher in the Fly architecture I proposed, the booster does not need a large propellant reserve and does not require heavy heat shields (though it will experience higher thermal loads than classical first-stage boosters due to the higher delta-v requirement of the Mars Transporter). After stage separation, the Mars Transporter will match its altitude to that of the ISS at a slower relative speed, reaching the target elevation ahead of the space station. Thanks to its powerful onboard engines—which are required to take off and reach orbit in a single stage from the Mars surface—the transporter can accelerate and match the speed of the ISS as it approaches. This enables a considerably faster docking sequence than current capsule approaches.

For the Mars Transporter, I proposed LH₂ as the fuel with 98% HTP as the oxidizer and monopropellant for attitude control. This combination yields high thrust levels within a highly throttleable engine setup. The engine and micro-nozzles suffer no contamination and require no maintenance. Precise, continuous throttling during the approach phase is inherently more reliable than on-off hypergolic engines or low-thrust cold-gas thrusters. Most importantly, this propellant combination can be produced via ISRU on Mars and other celestial bodies where water ice is available. While HTP can freeze, proper insulation (already required for LH₂) paired with a radioisotope thermal source will prevent freezing.

Return to Earth will be completely different from current capsule designs. Modern capsules rely on exotic heat shields that degrade after a single entry and offer no propulsive velocity shedding. The Mars Transporter, on the other hand, retains reserve propellant to perform entry decelerations. I have previously detailed how the vehicle manages entry physics with minimal propellant consumption and without requiring heavy thermal shielding: it approaches the atmosphere at a shallow angle, where the concave dome encapsulating the micro-thrusters rams incoming air that becomes entrained by the engine exhaust. The main engines do not need to generate massive thrust; control is maintained by pressure buildup inside the concave structure. This entrained exhaust pushes the bow shock wave away from the vehicle surface, eliminating extreme thermal loads. The transporter does not land on the surface using its own systems; the Catcher in the Fly captures it at high altitude and safely returns it to the launch site. Unlike capsules, crew members inside the transporter experience low peak g-forces, and reduced plasma formation prevents communication blackouts with ground control.

So, what is the conclusion? Planting a flag on Mars earns a single page in history books, but colonizing the planet fills entirely new volumes. Organizations that prioritize short-term strategies just to arrive first will end up as footnotes. Those prioritizing long-term architectures will secure dominant operational and financial advantages. Developing bespoke vehicles for one-off missions consumes decades and billions of dollars. Conversely, developing Mars-capable hardware on Earth creates immediate operational assets with direct commercial returns. Sending mass to Mars is prohibitively expensive. If you design your strategy based on single use items than you need to send the same thing over and over again. Which makes your dreams about Mars stay as dreams. A fully reusable Mars Transporter provides faster access to the ISS, gentler orbital returns, and drastic long-term cost reductions through rapid reuse. Continuous operational use on Earth optimizes hardware and software reliability—a mandatory prerequisite before committing a vehicle to an unassisted Mars profile.

Reusable Mars Surface Transport

Traditional Entry, Descent, and Landing (EDL) architectures for Mars remain constrained by classical engineering assumptions. By decoupling structural aeroshells, thermal protection systems, propulsion engines, and mechanical landing gear into separate, single-use subsystems, legacy frameworks introduce severe mass penalties and high single-point failure rates.

I would like to propose a multi use Mars Surface Transporter that is more mass friendly compared to other ideas proposed by agencies and companies. By utilizing a continuous, concave aft dome and skirt as a multi-use aerodynamic boundary, the vehicle integrates hypersonic entry shielding, solid-state fluidic thrust vectoring, a pneumatic ice-cushion landing ring, and a high-expansion altitude-compensating ascent nozzle into a single structural assembly. Operating in conjunction with an in-situ direct anodic hydrogen peroxide (98% HTP) synthesis loop, the system establishes a fully reusable surface-to-orbit shuttle capability that eliminates parasitic dead mass across all mission phases.

I chose LH₂ + HTP as propellant instead of a classical hydrolox engine. HTP has many beneficial use and from my point of view is a must on a lander. Mars lander does not require that much thrust to weight ratio that simplifying the propulsion by eliminating the LOX is beneficial. Also, H₂ and HTP can be produced ISRU in a single process.

Instead of separating aerodynamic drag surfaces from propulsion nozzles, the integrated lander utilizes a wide, concave aft dome bounded by a 360° perimeter skirt. Upon atmospheric entry, the vehicle uses a steep initial capture angle to guarantee entry without the risk of skipping back into orbit. As atmospheric density increases inside the concave dome, the windward micro-combustors throttle differentially via local ram-air stagnation pressure. This pressure-driven fluidic control creates a pitching moment without mechanical flaps, transitioning the vehicle into a high-angle-of-attack lifting glide.

During the hypersonic glide, thermal management is handled actively through micro-combustor gas-film blowing across the inner face of the dome. The exhaust layer pushes the bow shock wave away from the metallic airframe, protecting the primary structure from direct plasma contact without relying on ablative ceramic tiles.

The engines are fired as soon as the pressure inside the concave dome builds up. The throttling is also adjusted depending on the pressure. HTP allows very low pressure output for the engines (which would not be possible with hydrolox engines that drive the pump using hydrolox). The low pressure exhaust gas allows the compressed ambient atmosphere to be entrained amplifying the effect of retro burn. by differential throttling of these micro engines the rocket maneuvers during its descent stage. The continuous retro fire and entrained compressed air creates a gas cushion ahead of the rocket so that the rocket's aft do not experience high heat. The flight time of the rocket from atmospheric entry to touchdown will be considerably longer than current landings conducted by NASA. This gentle touchdown lowers the stress on the vehicle and allows it to be reused without requiring servicing.

One little advantage of this retro burn is that the compressed CO₂ decomposes into CO and O. Which would combust with the excess hydrogen and steam of the exhaust gas and generate additional deceleration. Though it would be small.

I propose the Mars Transporter to land on ice. Targeting surface water ice sheets provides several operational advantages.

Pneumatic Gas Cushion

During terminal descent, the micro-combustor matrix exhaust is trapped within the concave dome geometry and the perimeter skirt, creating a compressed gas cushion against the surface. Over 80% of kinetic energy at touchdown is dissipated through gas compression, avoiding point-load stress concentrations associated with traditional landing legs.

Catalytic Thermal Leveling

To correct for surface inclinations, the lander uses onboard 98% HTP as a thermal trim fluid. Passing HTP over localized catalyst beds inside the double-walled skirt skin generates 950°C superheated steam. Injecting this heat into specific quadrants selectively melts the ice underneath the higher edge until internal gyroscopes confirm the vehicle is level.

Thermodynamic Mooring and De-Anchoring

Once leveled, the lander cuts thermal power, allowing ambient temperatures to refreeze the interfacial meltwater around the outer lip of the skirt. This solid ice anchor secures the vehicle against surface wind shear and vibrations during refueling. For ascent, HTP is again routed through the skirt channels to thaw the interface, breaking the ice seal instantly prior to liftoff.

Closed-Loop Anodic ISRU Architecture

To achieve Single-Stage-to-Orbit (SSTO) ascent back to Low Mars Orbit (LMO), the lander utilizes an onboard direct anodic oxidation cell array to produce its LH₂ / HTP propellant directly from glacial ice. I had previously explained the architecture and the machinery that can achieve that. So, I will not repeat it here again.

Architectural Comparison

Conclusion

The future of planetary transportation lies in structural consolidation rather than mechanical staging. By allowing a single fluidic hull to transition dynamically across hypersonic entry, aerodynamic lifting, gas-cushioned landing, and high-altitude rocket expansion, the parasitic mass penalty of Mars exploration is eliminated. Paired with direct anodic synthesis on glacial ice, this integrated architecture establishes a reusable, closed-loop shuttle capability between the Martian surface and orbit.

Plan B – The Phobos Co-Orbital Contingency

While the primary objective of the interplanetary architecture remains high-throughput access to the Martian surface, mission risk profiles and hardware proving phases demand a fully functional contingency pathway. Plan B shifts the initial human landing target from the deep gravity well of Mars to its outer moon, Phobos. Operating in a microgravity environment (g ≈ 0.00057 m/s²) with an escape velocity of just 11 m/s, Phobos eliminates the severe entry, descent, and landing (EDL) hazards of hypersonic atmospheric re-entry and avoids the high energetic cost of climbing out of Mars’s 5.03 km/s gravity well. This allows human crew operations on a solid body in the Mars system to be demonstrated at a fraction of the mission mass and risk.

Crucially, Plan B is far more than a simple rock collection mission. Rather than executing a brief "flags and footprints" touchdown to gather surface regolith samples, the expedition constructs a permanent, high-power communications and teleoperation grid that serves as the permanent command-and-control backbone for all future Martian operations.

To execute Plan B without introducing unstable orbital dynamics, the main mission spacecraft does not attempt to enter a tight orbit around Phobos itself. Because Phobos’s irregular mass distribution and small 16-kilometer Hill sphere render close orbits unstable, the main vehicle enters a co-orbital trajectory around Mars, trailing or leading Phobos by 100 to 500 kilometers in its exact orbital plane (9,376-kilometer radius). This position provides near-zero relative velocity to the moon while keeping the primary spacecraft clear of Phobos's active dust torus and tidal perturbations. Transfers between the main spacecraft and Phobos require negligible velocity changes (Δ v < 0.5 km/s), enabling instant abort capabilities and continuous line-of-sight communication.

Surface operations establish a dual-zone infrastructure across the moon's unique droplet geometry to optimize both deep-space connectivity and planetary relays. Zone 1, situated along the broadside rim of the giant Stickney Crater, houses high-efficiency solar arrays, optical deep-space communication links to Earth, and direct access to exposed deep-interior rock strata for high-value geological analysis. Zone 2, situated on the tidally locked sub-Mars hemisphere, houses high-bandwidth, low-latency relay nodes locked onto the Martian surface below.

Connecting these two zones across kilometers of regolith is a heavy-duty surface cable backbone deployed by a single-person Motorized EVA Vehicle ("Space Scooter"). This cable pipes high-voltage power from the Zone 1 solar arrays directly to the Zone 2 relays while routing real-time telemetry between Earth links and surface rovers. Mechanically, the structural jacket of the cable doubles as a permanent Via Ferrata fixed-rope guideline. Astronauts clipped to the line use non-impact biomimetic microspine grippers—arrays of tiny steel hooks that engage porous rock micro-cavities—to traverse safely between nodes on foot without burning RCS propellant or risking accidental detachment into space.

By combining low-risk microgravity human operations, deep geological sampling, and the deployment of a permanent planetary power and communications grid, Plan B transforms an exploratory contingency into an indispensable, long-term infrastructure asset for the entire Mars network.

The Cascading Modular Booster Architecture

The primary building block of the Mars Highway network is the standardized, multi-role Cascading Booster Module. Instead of relying on specialized stages for transit, insertion, and landing, the network uses a single, self-contained booster module. By integrating the forward aerodynamic nose directly into the module’s functional structure and propellant storage, the design eliminates the parasitic deadweight of traditional payload fairings. Every kilogram of dry mass placed into orbit serves an active functional role in propulsion, docking, or active cooling.

The forward blunt nose functions as a split two-piece hatch containing high-concentration Hydrogen Peroxide (HTP). This HTP drives warm-gas reaction control system (RCS) thrusters that perform attitude control, dock the module, and pneumatically actuate the nose hatch to expose a standardized 1.3-meter docking interface. Fueled by a primary LOX/LH2 core with HTP-driven turbopumps, each module operates as an independent, self-propelled unit. Modules can navigate autonomously, dock end-to-end like Lego blocks, and auto-sequence into multi-stage booster trains without requiring tug support.

End-to-end stacking is achieved through an integrated aft bulkhead featuring a central aerospike nozzle surrounded by an outer-rim docking latch. This outer ring docks directly to the forward 1.3-meter interface of the trailing module. Once its propellant is depleted, the module disengages its latches and autonomously returns to the nearest station node for active cryo-refueling.

To prevent carrying deadweight during deep-space transit, the baseline booster carries no landing gear. For surface descent operations on Mars or the Moon, modular landing legs simply bolt onto pre-engineered hardpoints surrounding the aft docking ring. The exact same booster that accelerates a spacecraft in deep space can be fitted at an orbital station to serve as a surface lander, establishing a unified, multi-use hardware foundation for the entire interplanetary network.