The Marketing

During my MBA study. I was interested on the product marketing topic. However, later I realized that my main interest was on product design rather than the marketing itself. I believe that properly put together and road mapped products would require less effort to market. Unfortunately, companies pay more and more attention on marketing and the products and services getting poorer and poorer. The only way to compensate for these poor performances are seen to pump more money on the marketing department.

Marketing departments gets considerable budget with high salary positions. The people sitting on these positions in order to justify salary create more aggressive marketing campaigns and create more sophisticated marketing strategies. Not all these efforts are bad but most of it is like carpet bombardment resulting more annoyance to the customers. I will explain what I mean on examples.

I am not a fan of royalty programs in aviation. Those miles collected usually paid up by the customer. An individual paying the ticket from his/her own pocket and earning a lot of miles is very rare. Those with high mileage are the ones who earn those miles from the business trip. To be able to purchase something with the miles is also absurd. An electronic product on display requires so much miles to purchase it. In order to get that many miles, one has to pay hundreds of thousands on the plane tickets. If you can afford that much for just the tickets, 100% you would have way more money to purchase that electronic product with your own money. The worst thing is those royalty programs costs millions to the airlines as well. I propose the airlines to get rid of all those royalty programs and complex marketing campaigns and reduce their marketing department head count and budget. With the money saved provide cheaper service to the customer. The business would than pay less for their business travelers.

The web hosting services I use. It is so tragic comic. I am a pro customer. When I try to access the control functionalities online, I am bombarded with marketing ad campaigns. It's like in order to change your DNS settings you have to buy at least something more. Unfortunately, all the service providers are like that. As a result, we see much less people interested on having their own websites.