Space sector has some big players with big budgets and human resources. They are like trains with high momentum. However, they can only go on pre laid tracks. Their approach to problems is usually old.
On the other hand, trucks are flexible on their path. Once they find a profitable path the railroads lay new tracks to divert the trains. Like SpaceX's reusable rocket approach, all the companies are trying to copy that. It's just another rail track for the trains.
How can we turn these trains into trucks?
The big space companies should have research (manufacturing and testing) facilities to test new ideas from innovative people. The innovators shouldn't need to establish a company. They should be hired with special contracts to test and verify their ideas. The big companies with their manufacturing resources and testing facilities would speed up the iterations. As a result, the innovative people wouldn't need to spend their time on establishing a company, looking for funding, hiring people, arranging production facilities, looking for test locations, ...
Then the trains would turn into trucks and establish their own paths.
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